Keyword research and analysis is the first and most important step of a successful SEO campaign. Not everyone searches the same, and the right keywords can help the make the difference in a targeted visitor who may purchase vs someone who may just be researching.

It’s also important how search volume of keywords come into play in your industry and geography. It doesn’t make sense to target keywords that no one is search for, so we make sure we help define the proper terms to help with your search visibility on Google and other search engines.

Our keyword research analysts takes a look at your previous content work to create an integrated keyword strategy for supporting your digital marketing campaigns through organic or paid search. We can help recommend or write brand new content focused on well researched keywords helps make your website more Google friendly to ensure you get the traffic from the right visitors.

How do keywords help in promoting my business online?

Its important to understand that your site must include a good amount of content based on the keywords you are trying to target, otherwise search engines would never find your site as worthy site to show in its search results.

Content marketing or Blogging is a way to add high quality, topic specific keywords and content about your business to share knowledge on your niche or simply explain your products and services to support your potential customers interests. Since search visitors like to research, it’s best to try to make sure what they are searching for in terms of topics and terms are there on your site.

Since many sites are simply “brochureware” with typical pages for about us, services and contact us – creating a proper keyword strategy supported by increased content can increase your traffic dramatically by helping you stand out and connect better with your visitors. Does your site sound like this? We can help provide a custom tailored keyword strategy to correct these issues.

We optimize the content to rank your business better:

Overall quality of your website/blog gets improved by implementing specific keyword phrases that enhance the online visibility to both your customers and search engines. Keywords are researched where their popularity and average monthly search volume by using the latest keyword analytical tools and techniques.

We can research your competition.

One way we like to get into the mindset of your field is to take a look at your competitors keywords. We have tools to see what keywords they are current visible for on Google as well as if they are doing any pay per click ads and see what keywords they are using there. This keyword research helps us get a clearer mindset of your potential audience as well as making sure we can be accountable against trying to gain visibility over your competitors.

Once SEO begins, we provide clear monthly reporting that tracks keyword rankings on a weekly basis to see where your site is clearly performing over time. If keywords are producing traffic but not affecting sales, we can also adjust our strategy and keywords to further fine tune our approach.

Contact us today so we can develop a keyword research strategy for your business.