Ecommerce SEO can be a very competitive form of SEO. Despite this, there are definite strategies that can be implemented to help your ecommerce store rank well in Google and other search engines.

SEO for online stores need a blend of technical seo optimizations, proper keyword strategy and content marketing to help set yourself apart from the competition. Being unique and SEO compliant is the key to increasing visibility and gaining more sales.

Important SEO factors for ECommerce Site:

• Mobile responsiveness, since a high percentage of users are shopping via their phones, it’s important to make sure your website displays properly on mobile all the way through the checkout process.
• Unique product descriptions, if your site is using the descriptions that the manufacturer provides, there is no way to set yourself apart from other vendors selling the same thing.
• Focus on additional areas of content to beef up content such as in product category pages and blog topics that speaks to your users interests through content marketing in terms of what they may be using to research what they may be interested in buying.
• Ensure that calls to action such as “Add to Cart” and “Buy Now” are clear and prominent. Users need to be lead and good design can help that. Having too much clutter where your call to actions get lost in the page design can definitely influence your conversion rate.
• External link building for organic SEO. Creating offsite backlinks to your site against your main keywords
• Integrate reviews and other social proof such as your Facebook feed or Instgram posts showing your products in action.
• Ensure that your product image file names are descriptive as well making sure alt tags are present with descriptive product names.
• Make sure that the full site, not just the checkout pages are https vs. http. Google is now stated that it will favor sites with full https security vs http. This is true even of non-ecommerce sites.
• When products are discontinued, make sure that a 301 redirect is created to go somewhere else on the site. Old products could have natural links and bookmarks by past users, you want to make sure those people and search engines have a place to get to if they visit those old links.
• Cross-sell or Up-sell related products on product detail pages so that AOV (average order value) can increase by suggesting more relevant options to your customers shopping experience.
• Consider paid methods such as Pay-Per-Click Advertising with remarketing so that researching visitors can still be reminded of your brand at a later date. Facebook is also another place to remarket previous site visitors to then have them redirected back to your e-commerce site.

Whatever your needs, we have the right Ecommerce SEO packages & marketing solutios for your budget.